01Meta Ads & Facebook / Instagram
Business Manager setup, ad account structure, campaign objectives, audience research, custom and lookalike audiences, lead forms, conversion campaigns, budgets, placements, creative testing, reporting and optimisation.
- Build campaign and ad set structures
- Create lead generation and traffic campaigns
- Read CPL, CTR, CPC, CPM and conversion data
- Practise lead quality review and optimisation
02Google Ads
Search campaigns, keyword planning, match types, negative keywords, ad groups, responsive search ads, extensions/assets, conversion tracking concepts, Performance Max overview, search terms and optimisation.
- Prepare keyword and competitor research
- Create search campaign structures
- Write ad copy and build extensions
- Analyse search terms and campaign reports
03LinkedIn Ads
Campaign Manager navigation, professional audience targeting, job title, company and industry filters, sponsored content, lead generation forms, budget planning and B2B reporting.
- Build B2B audience segments
- Plan sponsored content campaigns
- Draft lead form questions and creatives
04X Ads & Truecaller Ads
Platform navigation, audience and campaign planning, ad formats, creative requirements, targeting options, campaign setup workflow, reporting and optimisation approach for both platforms.
- Understand platform-specific ad placements
- Prepare campaign briefs and creatives
- Review performance and reporting metrics
05Landing Page Design
Plan a landing page around one conversion goal. Work on page structure, headline, benefits, trust elements, enquiry forms, mobile layout, CTA placement and basic conversion tracking requirements.
- Design campaign-specific landing page wireframes
- Build responsive landing page sections
- Review form flow and user experience
06Creative Design & Ad Copy
Learn how to brief, plan and produce platform-ready ad creatives. Work on static creative layouts, carousel concepts, reel/story formats, hooks, headlines, primary text and calls to action.
- Prepare creative concepts for different audiences
- Adapt creative sizes for placements
- Write ad copy variations and hooks
07AI Prompts & Marketing Workflows
Use AI tools responsibly to support research, campaign planning, audience personas, ad copy, creative concepts, landing page content, reporting summaries and workflow documentation.
- Write structured prompts for marketing tasks
- Generate and refine copy and creative briefs
- Fact-check outputs before practical use
08Reporting, Tracking & Optimisation
Understand campaign metrics, lead tracking, UTM basics, reporting sheets, quality feedback, budget pacing and how to present campaign findings and next actions.
- Create campaign performance reports
- Identify optimisation opportunities
- Present results and recommendations